Ecommerce platform reviews
Below you’ll find links to our key ecommerce platform reviews and comparisons. We exhaustively test and compare leading online store builders like Big Cartel, BigCommerce, Ecwid, Shopify, Squarespace and Wix — so you don’t have to!
New to ecommerce? We have some useful guides to help you get started! Check out our ecommerce platforms buyer’s guide, our ecommerce glossary, our introduction to dropshipping and our tips on making an online store to get a better understanding of how to sell effectively online.
Big Cartel
Big Cartel Review (2024) — Key Pros and Cons, Pricing and Alternatives
In this Big Cartel review, we run through the key pros and cons of a ‘cheap and cheerful’ ecommerce platform. Can you run a professional online store with it?
April 9, 2024
Big Cartel vs Shopify (2024) — Which is Better for Your Online Store?
An in-depth comparison of Big Cartel and Shopify. Which one is best for your project?
April 8, 2024
BigCommerce
BigCommerce vs Shopify (2024) — Which is the Better Online Store Builder?
BigCommerce vs Shopify: which is better? In our comparison review we take an in-depth look at both these leading ecommerce platforms and help you decide which one works for your business.
April 19, 2024
BigCommerce Review (2024) — Key Pros and Cons of a Leading Store Builder
An in-depth BigCommerce review that outlines all its key pros and cons. Is this online store builder right for your business?
April 16, 2024
BigCommerce Pricing and Fees (2024) — Which Plan is Best?
In this guide to BigCommerce pricing, we break down each plan and highlight the pros and cons of using this platform as an ecommerce solution.
April 11, 2024
BigCommerce vs Squarespace (2024) — Which is the Better Online Store Builder?
BigCommerce vs Squarespace: which is best? We go through all the pros and cons in depth and help you work out which platform is best for your business.
April 9, 2024
Video: BigCommerce Review
In this BigCommerce video review, we spell out the five key reasons why you might want to use the platform, and the five key reasons why you might want to avoid it.
July 27, 2023
Video: BigCommerce vs Shopify
Style Factory’s Matt Walsh puts BigCommerce vs Shopify head-to-head in a detailed video comparison of the two platforms.
July 26, 2023
Ecwid
Ecwid Review (2024) — Key Pros and Cons, Pricing and Alternatives
In our Ecwid review we run through the pros and cons of an online store builder that can plug into an existing website.
April 19, 2024
Ecwid vs Shopify (2024) — Comparison, Key Pros and Cons
In our Ecwid vs Shopify comparison, we go through the pros and cons of two well-known online store builders. Which one is for you?
April 19, 2024
Video: Ecwid review
Our video review of Ecwid highlights the pros and cons of an ecommerce solution that promises to turn any site into a store.
July 26, 2023
Printful
Printful vs Printify — Which is the Better Print-on-Demand Tool?
In this Printful vs Printify shootout, we compare all the key features and pros and cons of two leading print on demand solutions.
May 10, 2024
Printful vs Redbubble — Which is Better for Print on Demand?
In this Printful vs Redbubble we break down the pros and cons of both platforms and help you decide which is better for your POD project.
May 10, 2024
Printful vs Teespring (now Spring)
Printful vs Teespring — which of these popular print-on-demand solution is better for your business? We help you find out.
May 2, 2024
Printful Pricing
In this Printful pricing guide, we break down all the various costs and discounts you can expect to encounter when using the service.
April 29, 2024
Spod vs Printful (2024) — Which is the Better Print-on-Demand Solution?
In this SPOD vs Printful comparison, we highlight all the pros and cons of two leading print on demand solutions.
April 16, 2024
Printful Review (2024) — Pros and Cons of a Leading Print-on-Demand Solution
An in-depth Printful review that explores all the key pros and cons of a popular print-on-demand solution.
April 9, 2024
Video: Printful review
In this Printful review video, we show you 7 key pros of using the platform and highlight 4 reasons why you might want to think twice about it.
January 8, 2024
Shopify
Webflow vs Shopify — Which is Better?
Webflow vs Shopify — which is better? In this in-depth comparison, we put the two platforms head-to-head and help you decide between them.
April 29, 2024
PrestaShop vs Shopify — Which is Better?
In this PrestaShop vs Shopify comparison, we help you decide between two platforms that have a reputation for being good for multi-currency selling.
April 26, 2024
Lightspeed vs Shopify — Which POS Solution is Better for Your Business?
In this Lightspeed vs Shopify comparison, we test two popular ecommerce and POS platforms. Which one is right for you?
April 26, 2024
Shopify vs eBay — Which is Better for Selling Online?
In this Shopify vs Ebay comparison, we go through the pros and cons of each platform and help you decide which one works better for you.
April 25, 2024
BigCommerce vs Shopify (2024) — Which is the Better Online Store Builder?
BigCommerce vs Shopify: which is better? In our comparison review we take an in-depth look at both these leading ecommerce platforms and help you decide which one works for your business.
April 19, 2024
Ecwid vs Shopify (2024) — Comparison, Key Pros and Cons
In our Ecwid vs Shopify comparison, we go through the pros and cons of two well-known online store builders. Which one is for you?
April 19, 2024
Shopify vs Amazon (2024) — Which is Better for Ecommerce?
In-depth comparison of Shopify vs Amazon. Which platform will get the most attention for your online store?
April 19, 2024
Shopify vs WordPress (2024) — Which Platform is Better?
Shopify vs Wordpress — which is better? In this comparison review we go through the pros and cons of each platform to help you decide which one is the most suitable for your business.
April 18, 2024
Wix vs Shopify (2024) — Which is Better?
In-depth Wix vs Shopify comparison review outlining all the pros and cons of two of the world’s most popular website builders.
April 16, 2024
Shopify Pricing and Fees (2024) — Which Shopify Plan is Best?
Shopify pricing: which plan is right for your business? In this article we break down all the Shopify fees and help you decide on the best pricing plan for your needs.
April 16, 2024
Wix vs Shopify vs Squarespace (2024) — The Essential Comparison
Wix vs Shopify vs Squarespace — which website builder is best for your business? In this comparison, we help you find out.
April 16, 2024
Shopify vs Squarespace (2024) — Which is Better?
Shopify vs Squarespace: which one is better for your ecommerce project? In this comparison review we take a look at all the pros and cons of both platforms and help you decide.
April 16, 2024
Shopify Review (2024) — The Key Pros and Cons
Detailed Shopify review that explores all its pros and cons in depth. Is it right for your business?
April 15, 2024
Volusion vs Shopify (2024) — Which is the Best Online Store Builder?
In our Shopify vs Volusion comparison review, we pit two well-known ecommerce solutions against each other, and go through the pros and cons of each.
April 11, 2024
Shopify POS vs Square POS (2024) — Which is Better for Point of Sale?
Shopify POS vs Square POS — which point-of-sale solution is right for your business?
April 11, 2024
Shopify POS Pricing Guide (2024) — Shopify POS Pro vs Shopify Lite
In this guide to Shopify POS pricing, we spell out its key costs and discuss differences between the POS Pro and POS Lite plans.
April 11, 2024
Shopify vs Shopify Plus (2024) — What’s the Difference?
In this post we take a look at Shopify vs Shopify Plus, and help you understand the key differences between these two versions of the platform.
April 11, 2024
Shopify Alternatives (2024) — 15 Key Competitors
A comprehensive look at the best Shopify alternatives that are currently available.
April 11, 2024
What is Shopify? And How Does It Work? (2024)
What is Shopify? In this simple explainer, we take you through the key aspects of the platform.
April 11, 2024
Shopify vs GoDaddy (2024) — Which is Better?
Can you build a professional ecommerce site with GoDaddy – or are you better off with a dedicated store builder tool like Shopify?
April 10, 2024
Big Cartel vs Shopify (2024) — Which is Better for Your Online Store?
An in-depth comparison of Big Cartel and Shopify. Which one is best for your project?
April 8, 2024
Shopify vs Etsy (2024) — Which is Better for Selling Online?
In-depth comparison of Shopify vs Etsy. Which ecommerce platform is best for building an online store with?
April 8, 2024
Printify vs Shopify (2024) — How to Decide Between Them
In this Printify vs Shopify comparison, we explore their respective pros and cons and help you decide how to use them both effectively.
March 21, 2024
WooCommerce vs Shopify (2024) — Which is Better for Ecommerce?
In this WooCommerce vs Shopify comparison, we take a deep dive into two of the most popular ecommerce building solutions available.
February 23, 2024
The Best Shopify Apps For Beginners (2024)
In this post we highlight some of the best Shopify apps for merchants who are new to the platform.
January 18, 2024
Video: Shopify Review
A video review of Shopify — 8 key pros and 7 key cons of using the platform to build an online store.
January 2, 2024
Video: Wix vs Shopify comparison
In this Wix vs Shopify video comparison, Matt Walsh from Style Factory puts two of the web’s leading website building platforms to the test.
November 10, 2023
Video: Shopify vs Squarespace
Style Factory’s Matt Walsh puts Shopify and Squarespace head-to-head.
September 5, 2023
Video: WooCommerce vs Shopify
Video comparison of WooCommerce vs Shopify — a simple summary of the key pros and cons of both platforms.
July 28, 2023
Video: Shopify vs eBay (2023)
In this Shopify vs eBay video review, Style Factory’s Matt Walsh explores the relative pros and cons of both ecommerce platforms.
July 28, 2023
Video: Shopify vs Amazon (2023)
Watch our video review of Shopify vs Amazon to discover when and why to use Shopify over Amazon — and vice versa!
July 27, 2023
Video: Shopify vs WordPress
In this video comparison we compare two website building giants — Shopify and WordPress.
July 27, 2023
Video: BigCommerce vs Shopify
Style Factory’s Matt Walsh puts BigCommerce vs Shopify head-to-head in a detailed video comparison of the two platforms.
July 26, 2023
Squarespace
Squarespace vs Webflow — Which is Better?
In this post we compare the key features of Squarespace vs Webflow — and help you decide which tool is better for your web design project.
April 29, 2024
Squarespace vs WordPress (2024) — Which is Better for Your Web Design Project?
In this comparison we explore all the pros and cons of using two of the most popular website builders currently available.
April 19, 2024
Wix vs Squarespace (2024) — Which is Better?
In-depth Wix vs Squarespace comparison that outlines all the key differences between two of the best-known website builders available. Which platform is better for your business?
April 19, 2024
Squarespace Review (2024) — All the Key Pros and Cons
In this in-depth Squarespace review, we look at all the pros and cons of one of the most popular website building solutions available.
April 18, 2024
Wix vs Shopify vs Squarespace (2024) — The Essential Comparison
Wix vs Shopify vs Squarespace — which website builder is best for your business? In this comparison, we help you find out.
April 16, 2024
Shopify vs Squarespace (2024) — Which is Better?
Shopify vs Squarespace: which one is better for your ecommerce project? In this comparison review we take a look at all the pros and cons of both platforms and help you decide.
April 16, 2024
Squarespace Email Campaigns (2024) — Should You Use It?
Should you use Squarespace’s built-in email marketing tool, or stick with an established solution like Mailchimp or GetResponse?
April 11, 2024
BigCommerce vs Squarespace (2024) — Which is the Better Online Store Builder?
BigCommerce vs Squarespace: which is best? We go through all the pros and cons in depth and help you work out which platform is best for your business.
April 9, 2024
Squarespace Pricing and Fees (2024) — What’s the Best Plan?
In-depth guide to Squarespace pricing. Which plan is best for your project?
April 9, 2024
Squarespace Alternatives (2024) — 10 Key Competitors
A comprehensive look at the key Squarespace alternatives that are currently available.
January 12, 2024
Video: Shopify vs Squarespace
Style Factory’s Matt Walsh puts Shopify and Squarespace head-to-head.
September 5, 2023
Video: Squarespace Review
Our Squarespace video review highlights 5 key pros and 5 key cons of using the platform to build a website or online store.
July 26, 2023
Video: Squarespace Blueprint — Quick Review and Walkthrough
In this video, we provide a walkthrough of the new Squarespace ‘Blueprint’ feature and share first impressions of it.
June 17, 2023
Webflow
Squarespace vs Webflow — Which is Better?
In this post we compare the key features of Squarespace vs Webflow — and help you decide which tool is better for your web design project.
April 29, 2024
Webflow vs Shopify — Which is Better?
Webflow vs Shopify — which is better? In this in-depth comparison, we put the two platforms head-to-head and help you decide between them.
April 29, 2024
Webflow Review — All the Key Pros and Cons
In this Webflow review, we take an in-depth look at a website builder that places a huge emphasis on design features and animations.
April 26, 2024
Webflow vs Wix (2024) — Which is Better?
In this Webflow vs Wix comparison we put two leading site builders to the test and help you decide which one is better for your project.
April 9, 2024
Webflow Alternatives (2024) — The 10 Key Competitors
An in-depth look at the key Webflow alternatives that are currently available, and the pros and cons of these competing solutions.
January 14, 2024
Wix
Wix vs GoDaddy — Which is the Better Website Builder?
In this Wix vs GoDaddy shootout, we discuss how two leading site builders stack up in terms of templates, ecommerce features, ease-of-use and more.
April 22, 2024
Wix vs WordPress (2024) — Which is Better?
WordPress vs Wix – which is best? Find out in our in-depth comparison of two of the world’s leading website building tools.
April 19, 2024
Wix vs Squarespace (2024) — Which is Better?
In-depth Wix vs Squarespace comparison that outlines all the key differences between two of the best-known website builders available. Which platform is better for your business?
April 19, 2024
Wix Review (2024) — The Key Pros and Cons
In our Wix review, we explore all the pros and cons of this leading website builder. Find out how Wix performs when it comes to usability, SEO, ecommerce, email marketing and more.
April 19, 2024
Wix vs Shopify (2024) — Which is Better?
In-depth Wix vs Shopify comparison review outlining all the pros and cons of two of the world’s most popular website builders.
April 16, 2024
Wix vs Shopify vs Squarespace (2024) — The Essential Comparison
Wix vs Shopify vs Squarespace — which website builder is best for your business? In this comparison, we help you find out.
April 16, 2024
Webflow vs Wix (2024) — Which is Better?
In this Webflow vs Wix comparison we put two leading site builders to the test and help you decide which one is better for your project.
April 9, 2024
Wix Pricing (2024) — Which Plan is Best for Your Business?
In this comprehensive guide to Wix pricing, we break down each Wix plan and help you find out which one is right for you.
April 9, 2024
Wix Alternatives (2024) — 10 Key Competitors
A comprehensive look at the key Wix alternatives that are currently available.
January 14, 2024
Video: Wix vs Shopify comparison
In this Wix vs Shopify video comparison, Matt Walsh from Style Factory puts two of the web’s leading website building platforms to the test.
November 10, 2023
Video: Wix Review
This short video review of Wix highlights the key pros and cons of one of the most popular website building tools available.
July 28, 2023
Video: Wix vs WordPress
A Wix vs WordPress video comparison that highlights the key reasons to use Wix over WordPress, and the key areas where WordPress wins.
July 26, 2023
Video ecommerce reviews
Video: Printful review
In this Printful review video, we show you 7 key pros of using the platform and highlight 4 reasons why you might want to think twice about it.
Video: Shopify Review
A video review of Shopify — 8 key pros and 7 key cons of using the platform to build an online store.
Video: Wix vs Shopify comparison
In this Wix vs Shopify video comparison, Matt Walsh from Style Factory puts two of the web’s leading website building platforms to the test.
Video: Shopify vs Squarespace
Style Factory’s Matt Walsh puts Shopify and Squarespace head-to-head.
Video: WooCommerce vs Shopify
Video comparison of WooCommerce vs Shopify — a simple summary of the key pros and cons of both platforms.
Video: Shopify vs eBay (2023)
In this Shopify vs eBay video review, Style Factory’s Matt Walsh explores the relative pros and cons of both ecommerce platforms.
Video: Wix Review
This short video review of Wix highlights the key pros and cons of one of the most popular website building tools available.
Video: Wix vs Squarespace
Our video comparison of Wix and Squarespace highlights the pros and cons of two of the most popular website building tools available.
Video: What Is a Point of Sale System?
A quick overview of what a point of sale system is and how to choose the right one for your business.
Video: Shopify vs Amazon (2023)
Watch our video review of Shopify vs Amazon to discover when and why to use Shopify over Amazon — and vice versa!
Video: BigCommerce Review
In this BigCommerce video review, we spell out the five key reasons why you might want to use the platform, and the five key reasons why you might want to avoid it.
Video: Shopify vs WordPress
In this video comparison we compare two website building giants — Shopify and WordPress.
Video: Shopify Tutorial for Beginners (2023)
In this video, we walk you through the process of getting a new Shopify store off the ground.
Video: Squarespace Review
Our Squarespace video review highlights 5 key pros and 5 key cons of using the platform to build a website or online store.
Video: Ecwid review
Our video review of Ecwid highlights the pros and cons of an ecommerce solution that promises to turn any site into a store.
Video: BigCommerce vs Shopify
Style Factory’s Matt Walsh puts BigCommerce vs Shopify head-to-head in a detailed video comparison of the two platforms.
Video: Wix vs WordPress
A Wix vs WordPress video comparison that highlights the key reasons to use Wix over WordPress, and the key areas where WordPress wins.
Video: Squarespace Blueprint — Quick Review and Walkthrough
In this video, we provide a walkthrough of the new Squarespace ‘Blueprint’ feature and share first impressions of it.
More ecommerce reviews and resources
Ecommerce A-Z
If you’re confused by ecommerce, help is at hand! Check out our A-Z glossary of ecommerce terms for simple explanations of some of the most frequently-used phrases in ecommerce.
Ecommerce statistics
Our comprehensive overview of ecommerce statistics gives you a wealth of key data about the world of online selling.
Resource hubs
We have some new resource hubs available to help you learn more about key website building and ecommerce tools:
These contain a lot of useful product guides, comparisons and tutorials.